The purpose of our Marketing function is to understand customer needs and provide quality products & services, while ensuring profitability. Core areas include Market Research, Customer Segmentation, New Product Development, Product Life Cycle Management, Brand Management, Pricing, Promotional Activities & Customer Marketing. We also represent the organisation at various prestigious platforms including Industry, Trade Fairs, Exhibitions, Academics and Technology Forums.Apply Now
We are an established sales organisation, selling our products and services through B2B, B2C and B2G channels. We partner with Distributors, Dealers, Retailers, various Institutions, Modern Retail Format, Government, E-Commerce and Specifiers (Architects & Consultants) in the domestic and overseas markets. By applying the principles of Theory of Constraints (TOC) we have successfully expanded our market reach into urban as well as rural markets across the country.Apply Now
We take pride in partnering with the government and allied institutions and ensuring the availability of electricity in the remotest parts of rural India. We have also delivered some prestigious facade lighting projects of bridges, stadium, temples, parks, monuments, airports etc. We participate in the tendering process to procure and execute Power transmission/Distribution and Illumination projects. These projects include Installation & Commissioning of Transmission Line Towers, Substations, Poles, Highmast, Street lights, Power Plant Lighting etc.Apply Now
Our research & design teams continuously work on new innovative ideas and technology, which provide us an edge in an ever-changing dynamic market place. We have a diverse team of engineers and designers who work towards innovating products and solutions to meet expectations of our customers. Our design team possesses the expertise of supporting business with tailored structural, electrical & lighting designs. The team collaborates with Marketing, Consumer Care & Supply Chain functions and also performs independent research to improvise the existing and develop new products.Apply Now
Supply Chain Management
Advertising, Digital and Branding
Corporate Security and Administration
Legal, Secreterial & Audit
Corporate Social Responsibility
“We pride ourselves in providing opportunities to our people to learn and grow. We do this in an environment which is friendly, has the right ethical & human values, in which people feel empowered to offer their best!” Why should you join us?
We are a young and dynamic team with a legacy of over 75 years of spreading happiness through our products & services. A strong sustainable culture of mutual trust and respect is what makes us an ever flourishing business. We promote fun at work with an open culture and strongly believe in empowering our employees.
We believe that excellence is not a destination but a journey of continuous improvement. With our focused attention on innovation, we strive to improve our existing systems and processes every single day. We believe that our employees are the best spokespersons for their experience at Bajaj Electricals, so let’s hear what they have to say.
We nurture a learning environment to address functional and behavioral training needs. Our interventions include Corporate Induction, Classroom training, Outbound training, MDPs and a focused learning platform for High Potential employees. We also provide support to our employees for pursuing professional courses to upgrade their skills.
We have an enthusiastic workforce committed to the organization’s success. To recognize their contribution, we have a quarterly, half yearly and annual Reward & Recognition program called ‘Achieverz’ that acknowledges and celebrates the accomplishments of our best performing employees. Our ‘Sarvottam Club’ is a platform for extraordinary performers, who get a chance to go for a company sponsored foreign trip.
It was a very interesting & professional journey from interview till final joining. Joining formalities were well planned and executed with good time management.Manishkumar Vashishtha, Marketing
It was a pleasant “first day” in Bajaj Electricals and very informative hiring process. I was taken through various aspects of the organisation starting from Vision, mission, values and various policies. Business Units , RREP way, org structure , various online portals (Intranet etc) were well explainedR. Parthasarathy, Consumer Products
The on-boarding at Bajaj Electricals was an experience in itself. There was a dedicated person taking me through the entire process. In fact, I was informed much earlier regarding the process, thereby reducing my anxiety and putting me at ease. When I wore the “I am new” badge, every team member I came across carried a welcome expression and was willing to help; more like welcoming a new family member.Deepti Samarth, Human Resources
Induction program was a unique experience of integration of company knowledge from all our business verticals. This program was brilliantly organized with excellent presentations, showcasing all our products, achievements and roadway towards future objectives. It was also a unique opportunity to meet colleagues from all the locations. This program not only helped in knowing the insights, but also motivated us with all the much needed information required in day to day activity to get the work done with ease.Amit Panchmani, Luminaires
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