Bajaj Electricals operates internally through the following Product categories – Kitchen and Domestic Appliances, Fans and Lighting, thus striving to build trust worldwide. The Company is present with products including Mixer Grinders, Gas Stoves, Irons, Blenders, Ceiling / Table / Pedestal / Wall Fans, as well as LED Lighting.
To cater to the international consumers on a more granular level, BEL is now trying to open branches and one-stop shops globally. The first ever is the Bajaj World in Sri Lanka. This one-of-a-kind experience zone is a one-stop shop for all consumer products in Bajaj.
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