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“Enhancing quality of life and bringing happiness with sustainability.”

Our vision has always been to be the leader in the industry and a consumer’s original choice. We strive to fulfil this everyday by being open to change and constantly improving ourselves. We, at Bajaj Electricals, also believe in enhancing the quality of life of our customers, stakeholders and of course our employees through everything that we do. We also understand the significance of sustainable growth, and hence endeavour to be a responsible company. Our core business strategy has sustainability embedded into it right from the beginning. We believe in giving back to the community and are attuned to the importance of being socially and environmentally conscious in all that we do.

Integrity
Integrity

Having complete integrity alignment in what we feel, what we speak and what we do, thereby demonstrating honesty and having strong moral principles.

Team Work
Team Work

Believing in ‘One for all and all for One’ thereby working together to exceed our expectations in achieving organisational objectives.

Empowerment
Empowerment

Creating conditions and enabling people to take responsibility for enhanced contribution towards personal and organisational objectives.

Customer Delight
Customer Delight

Proactively anticipating internal and external customer needs and relentlessly working towards exceeding their expectations.

Innovation
Innovation

To continuously explore, develop, create and implement new technology, processes, ideas and products.