|
 So
what has won Bajaj, its enviable position among the Ieading business houses in
India?
What has given Bajaj, the reputation and name that It enjoys today?!
Trust. This simple word contains a whole philosophy which was handed down by
a man who valued honesty over profit, actions over words and common good over
individual gain -Jamnalal Bajaj.
He was the founding father of the Bajaj Group. A veteran freedom fighter. The
adopted 'fifth' son of Mahatma Gandhi. And the 'Merchant Prince' who held the
wealth he created in trust for the people of his country.
The relevance of Jamnalal Bajaj's principles and practices has and can only
grow over time. His vision has stood as a beacon for generations that followed.
In his footsteps, his elder son, Kamalnayan Bajaj devoted all of his time,
resources and energy for promoting Gandhian activities. Jamnalalji's younger
son, Ramkrishna Bajaj actively participated in the freedom struggle of the
country. All along, he furthered the cause of business ethics and practices. As
such, the group even today continues to enjoy moral strength with financial
muscle.
All through its rise to a leading position in business, the house of Baja]
has striven for the 'common good'. Its philanthropic activities are being
carried forward by the present generation under the stewardship of RahuI Bajaj.
The social and welfare objectives of the Bajaj Group are being fulfilled
through the many Trusts and Foundations it has established. Spending up to Rs.
100 million (US$ 2.15 million) every year. The assets of these charitable trusts
is at present nearly Rs. 700 crore (US$ 153 million). | 
