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The purpose of our Marketing function is to understand customer’s needs and provide quality products & services, while ensuring profitability. Core areas include Market Research, Customer Segmentation, New Product Development, Product Life Cycle Management, Brand Management, Pricing, Promotional Activities & Customer Marketing. We also represent the organisation at various prestigious platforms including Industry, Trade Fairs, Exhibitions, Academics and Technology Forums.
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We are an established sales organisation, selling our products and services through B2B, B2C and B2G channels. We partner with Distributors, Dealers, Retailers, various Institutions, Modern Retail Format, Government, E-Commerce and Specifiers (Architects & Consultants) in the domestic and overseas markets. By applying the principles of Theory of Constraints (TOC) we have successfully expanded our market reach into urban as well as rural markets across the country.
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We take pride in partnering with the government and allied institutions and ensuring the availability of electricity in the remotest parts of rural India. We have also delivered some prestigious facade lighting projects of bridges, stadium, temples, parks, monuments, airports etc. We participate in the tendering process to procure and execute Power transmission/Distribution and Illumination projects. These projects include Installation & Commissioning of Transmission Line Towers, Substations, Poles, Highmast, Street lights, Power Plant Lighting etc.
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Our research & design teams continuously work on new innovative ideas and technology, which provide us an edge in an ever-changing dynamic market place. We have a diverse team of engineers and designers who work towards innovating products and solutions to meet expectations of our customers. Our design team possesses the expertise of supporting business with tailored structural, electrical & lighting designs. The team collaborates with Marketing, Consumer Care & Supply Chain functions and also performs independent research to improvise the existing and develop new products.
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Finance
Information Technology
Supply Chain Management
Advertising, Digital and Branding
Human Resources
Corporate Security and Administration
Consumer Care
Legal, Secreterial & Audit
QA
Corporate Social Responsibility
Employee Value Proposition
“We take pride in providing opportunities to our people to learn and grow. We do this in an environment which is friendly, has the right ethical & human values, in which people feel empowered to offer their best!” Why should you join us?
- We provide opportunities for Innovation
- We offer an open & transparent Work Culture
- We believe in Empowerment across levels
- We offer Equal Opportunities to learn & grow
- We support Work Life Balance
Life at BEL
We are a young and dynamic team with a legacy of over 75 years of spreading happiness through our products & services. A strong sustainable culture of mutual trust and respect is what makes us an ever-flourishing business. We promote fun at work with an open culture and strongly believe in empowering our employees.
We believe that excellence is not a destination but a journey of continuous improvement. With our focus on innovation, we strive to improve our existing systems and processes every single day. We believe that our employees are the best spokespersons for their experience at Bajaj Electricals, so let’s hear what they have to say.
Learning & Development
We nurture a learning environment to address functional and behavioral training needs. Our interventions include Corporate Induction, Classroom training, Outbound training, MDPs and a focused learning platform for High Potential employees. We also provide support to our employees for pursuing professional courses to upgrade their skills.
Rewards & Recognition
We have an enthusiastic workforce committed to the organization’s success. To recognize their contribution, we have a quarterly, half yearly and annual Reward & Recognition program called ‘Achieverz’ that acknowledges and celebrates the accomplishments of our best performing employees. Our ‘Sarvottam Club’ is a platform for extraordinary performers, who get a chance to go for a company sponsored foreign trip.
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