Bajaj Family members stand for each other. A perfect example of this was when about 200+ members of the Bajaj family took to the streets at the 2017 Mumbai Marathon to promote the message of Waste Segregation.
This activation was in association with Paryavaran Mitra, with a view of promoting Swachta Abhiyaan by means of colour-coded dustbins. Green bins for Dry Waste, Red bins for Wet Waste and Blue bins for e-waste were installed for people to differentiate between the 3 major types of types of garbage and their various disposal methods.
While walking the marathon, the crowd was exhilarated by the chants of the participants and the melody of the‘Swachata Anthem’, spreading the word far and wide.
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