About Bajaj Electricals

Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of ₹6,744 crores (FY 18-19), is a part of "Bajaj Group". Bajaj Electricals business is spread across – Consumer Products (Appliances, Fans, Lighting), Exports, and EPC (Illumination, Transmission Towers and Power Distribution). Bajaj Electricals has 20 branch offices spread in different parts of the country besides being supported by a chain of distributors, authorised dealers, retail outlets, exclusive showrooms called ‘Bajaj World’ and approximately 500 customer care centres. We also have a presence in premium home appliances and cookware segments with brands like Morphy Richards and Nirlep.

Enhancing quality of life and bringing happiness with sustainability

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Our Businesses

Consumer Appliances

Consumer Products

Bajaj Electricals has been the trusted brand in consumer appliances for decades. The consumer segment brings you affordable home and kitchen appliances in the latest designs and technologies. Read More


The EPC segment of BEL covers the entire spectrum of power transmission, distribution and illumination. This BU has its own world-class manufacturing and galvanizing plant. Read More


The illumination segment of Bajaj Electricals caters to lighting of commercial spaces, industrial premises, infrastructure and cityscapes. This BU includes everything from LED lighting solutions, conventional luminaires, accessories, IBMS and more. Read More


Bajaj Electricals is a renowned name internationally, as it exports to multiple nations across the globe. Our clientele ranges from countries like UAE, Egypt and Saudi Arabia to Bangladesh, Malaysia and Indonesia. Read More