Social Media Day: Round-up of Bajaj’s best posts of 2019-20
Jun 30, 2020
First it was the telephone, then the fax machine, and then social media’ — a ground-breaking way to communicate with each other. Social Media platforms are not only helpful in interacting and networking but are also proving to be excellent tools for brands. With the new ‘Hashtag’ era, advertisements can now reach larger audiences, enabling them to increase brand awareness, engage with consumers, and cultivate new leads. According to a study in 2019, people across the globe use social media for an average of 144 minutes every single day. Due to its wide impact on global communication over the years, World Social Media Day is celebrated on June 30 since 2010.
This Social Media Day, we take a look at some of our best posts:
International Yoga Day:
With restricted travel and continuous flow of negative news, mental health is of utmost importance to see through these challenging times. To help keep anxiety and health in check, Bajaj Electricals presents simple asanas in a quirky way to find your inner strength and peace while staying at home.
Work From Home (Mother’s Day):
The pandemic has given us a different perspective on things we considered important. Cutting through the noise on social media is very essential for brand building. On Mother’s Day, we showed you how Mom’s kitchen techniques have stood the test of time and helped us survive the pandemic crisis.
Cook with Bajaj:
Call it a #LockdownEffect, a lot of people are emerging as chefs, a talent that even they didn’t imagine they possessed. Social media is proving to be a boon in such dull times of lockdown. With the restaurants being shut, social media timelines are swarmed by the posts of Dalgona Coffee and everyone is making it! Leveraging on this situation, Bajaj Electricals started ‘Whatsapp for Cooking’ where you can learn delicious recipes by simply saying a ‘Hello’ on our WhatsApp Number 70399 20000.
Don't we love doing everything for better hygiene? Here’s something for better hawa too. During this crisis where sanitation has become a mandate, presenting our range of premium fans with Anti-Germ and Bye-Bye Dust technology* that perfectly match your hygiene standards.
Good conductor and heavy gauge are the key features of good cookware. To check if our Nirlep Selec+ range is the strongest cookware or not, we put the cookware through one of the most intense, ruthless and biased tests ever. And the result is shocking!!
Thanking Our Front-Line Workers:
Prolonged lockdown produces changed marketing strategies and brand propositions. Emotional connect takes the centre-stage, making brands build it into their sphere. Putting their own lives at risk with selfless determination for the sake of saving lives, medical professionals, policemen, healthcare and sanitation workers are leading the battle against the deadly virus from the front. As a tribute, Bajaj Electricals now offers 6 months extended warranty on our range exclusively for the Corona warriors.
Diwali Mixer Grinder TVC:
How do ads always manage to tug on our heartstrings or provoke some kind of feeling that makes us take decisions? It’s all about the various advertising appeals that grabs the consumer’s attention. Trying the ‘Confusion’ route, we tried to establish the fact that ‘Bajaj Mixer Grinder’ remains the undisputed choice when it comes to Mixer Grinders.
Air Coolers TVC:
Bad air quality can worsen the health and comfort of your family and can have long-term health hazards. While sanitizers during the pandemic make sure you have better hygiene standards, why not treat yourselves to hygienic air too? Presenting Bajaj Air Coolers with Smart Anti-Bacterial Honeycomb Technology* for cool and healthy air.
Water Heater TVC:
Even in romantic situations, touching icy cold water sends a chill down your spine and can be a total vibe killer. But then, there's just one name that comes to our mind as a saviour – Bajaj Water Heaters!
In recent years, social media has been dominated by viral challenges that have seen people take part in a range of eccentric tasks. One such craze was #10YearChallenge, where people were posting then-and-now pictures, which garnered more than 1.6million posts on Instagram. Then, as a brand, why should we shy away from the task? We participated with our LED products which only gets better with time.
*For more details, please visit www.bajajelectricals.com/terms-and-conditions/2020