• Bajaj World

Why Bajaj World


The brand
Bajaj is one of the most trustworthy brands in India with the widest range of Home Appliances and is known for its durable and value-for-money products.

Convenience to customers
A one-stop solution for customers to get everything they need for their home – appliances, fans and lighting.

Showcase the range 
Bajaj Electricals offers a wide range of products and a variety of models in each product category. All products displayed under one roof will greatly facilitate the consumer’s decision making in terms of product range, category specifics, price points, promotional offers, new products, etc.

Exclusive Showrooms
Enhanced visibility & consumer interaction
Exclusive showrooms as a concept works very well for the brand as this would not only improve the visibility for us but will help Brand Bajaj to interact with consumers in an undivided attention atmosphere. It can also become a platform to take consumer feedback and eventually help us in enhancing our product offering to them. It will altogether be a different experience for customers in terms of ease of selection and understanding the benefits of our appliances.

Better opportunity for partners to earn more
Besides offering convenience to the consumer, it works well for the partner franchise, as the concept brings along a sense of trust on the brand and offers an opportunity for him/her to get the most out of the capital invested.